BUS 102. The Business Game

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Syllabus. The Business Game works with real life situations and aims to teach students about internal functional alignment, market segmentation, product positioning, finance and teamwork within a company. During the course students will experience team decision-making, team building and negotiation. By the end of the term students will be able to draw useful information and important analysis out of the data available on their own and their competitors’ businesses and thus will have a better understanding of the way each department’s decisions impact other parts of the business, and the importance of working across functional areas for optimal results. During the course, mentoring is provided decision-making, preparing and using spreadsheets, building teams. It is the objective of the course to enhance critical thinking and to provide a framework for gathering future knowledge throughout their academic career in business administration

Credit: 3.

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